Xerox's Approach to Sustainability
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Xerox's environmental strategic goal is to become a waste-free company. This ideal permeates the life cycle of Xerox products: waste-free products from waste-free factories for waste-free offices. Xerox has witnessed numerous benefits from implementing this strategy; by using design-for-the-environment principles, it has redesigned products and packaging to support product recovery and to reduce resource and energy consumption. Implementation of an end-of-life equipment takeback and reprocessing program led to savings of over $80 million in Europe in 1997, in addition to turning a potential disposal cost into a revenue stream. Through its environmental leadership program, Xerox has evolved a win-win-win scenario: improvements in environmental performance (win), customer satisfaction (win), and improved company performance (win).