EMPLOYEE TRANSPORTATION COORDINATORS: A NEW PROFESSION IN SOUTHERN CALIFORNIA

Transportation demand management, or TDM, has emerged as a policy of choice for responding to growth, congestion, air pollution, and constrained transportation budgets. TDM is aimed at reducing congestion by restricting travel demand, rather than by providing more transportation capacity. It includes strategies such as shifting solo drivers to carpools or transit, allowing more employees to work at home, or adjusting work schedules to avoid peak period auto travel.