论文信息 - Vendor attribute evaluations of “buying center” members other than purchasing executives - 字舞流文

Vendor attribute evaluations of “buying center” members other than purchasing executives

C. P. Rao | G. E. Kiser | S.R.G. Rao | S.R.G. Rao

[1] Robert E. Weigand. Why Studying the Purchasing Agent is Not Enough , 1968 .

[2] Y. Wind,et al. Industrial buying and creative marketing , 1967 .

[3] Gary W. Dickson,et al. AN ANALYSIS OF VENDOR SELECTION SYSTEMS AND DECISIONS , 1966 .

[4] J. C. Denton. The Functions Of Purchasing , 1965 .