문화콘텐츠 스토리텔링의 생산적 논의를 위한 네 가지 접근법

This article aimed at proposing 4 approaches to actualize storytelling of cultural contents so that we can discuss it more productively. I plan to classify types of practical discussions on storytelling of cultural contents from integrated point of view and find its connection. And then the discussion will be more productive and efficient. The typical discussions on storytelling of cultural contents are generally classified, 1) development of original source for storytelling, 2) strategy for adapting storytelling to contents, 3) strategy for storytelling of cultural contents, 4) literacy for storytelling of cultural contents. If the original source of storytelling, based on cultural archetype, which holds both its cultural identity and globalism, it needs the adaptation strategy under consideration of genre, media, and enjoyer. On the basis of that only if we actualize the various, effective strategy to create the perfect text and economic value consistently, it can be said that storytelling of cultural contents is actualized successfully. This is a process focused on production, otherwise the literacy for storytelling of cultural contents is the other process related with enjoyment. These 4 methods have such a critical correlation, that it has to be discussed with integrated point of view. However considering the actual condition, that it doesn’t secure even practical result, I think it’s the most effective way to study each character and present condition in this stage now. Especially it will be an important point to find the methods to actualize enjoyment and expand it consistently, when creating the strategy for storytelling of cultural contents. And then more various approach to storytelling of cultural contents will be emerging, and more productive public opinion will be developed continuously. The problem is how much it can be effective as root, body, and fruit for creating storytelling of cultural contents. The effectiveness can be estimated by every power of producing value, and especially creating material value will be considered most, which is focused on parallel, vertical One Source Multi Use, under consideration of character of cultural contents. But we should strengthen cultural power for creating text with good quality, study the strategy for actualizing text with perfection practically and consistently, so that the material value will be created continuously.