Consensus-based Adaptive User Interface Implementation in Product Promotion

In the recent years web-based systems are very often used in product promotion mostly for delivering up-to-date information about them. For most systems of this kind well designed user interfaces are of a great importance. These systems are, however, used by a highly differentiated population of users accessing these systems by means of various platforms. So, it is almost impossible to design a single interface that would be sufficiently usable for all of the users.