Advertisement formwork style matching method and system

The invention relates to an advertising model pattern matching method, which comprises the following steps: when the advertising code in a webpage with an embedded advertising code module is triggered, the advertising code module sends an advertising request to an advertising server and the advertising request comprises a model identification corresponding to an advertising model; the advertising server searches a corresponding advertising model pattern according to the advertising model identification and returns the advertising model pattern to the advertising code module; the advertising code module is a corresponding advertisement matched with the webpage according to the advertising model pattern. The invention also relates to an advertising model pattern matching system, which comprises: a first module, a second module and a third module that are sequentially connected. The invention adopts the advertising model identification to modularize various specific patterns, color, length and other information. During the webpage design, the model identification of the advertising pattern with different identification is adopted, thus avoiding mixing various parameters of different models in the prior advertising request, and overcoming the defects which are not conducive to the advertising pattern expansion.