WEB-BASED MULTIPLE CRITERIA ANALYSIS OF ETHICAL AND TRUST PROBLEMS

Within the frame of E-Business and Internet literature, Web-based decision support systems have drawn the attention of researchers from a wide spectrum of disciplines. Web-Based Decision Support Systems can play a critical role, in ethical and trust decision situations. A variety of questions have been analyzed to determine which ethical and trust problems can be supported online. The results of this study provide useful insight for creating one’s own Ethical Web-Based Decision Support System (EDSS). Application of EDSS allows to determine the strengths and weaknesses of trust and ethical alternatives. Calculations were made to find out by what degree one alternative is better than another and the reasons disclosed why it is namely so. Landmarks are set for an increase in the efficiency of ethical and trust alternative. In order to demonstrate the application of the EDSS a practical example is considered below.

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