Case study: localization of an accessibility evaluation

During the localization process of Bobby [1], a Web tool analyzing accessibility, we have encountered technical and human issues due to major cultural and language differences affecting the user interface:• Bobby could not handle multiple byte encoding,• in order to understand differences and in the design of the GUI for a global audience we had to account for cultural issues such as uncertainty avoidance.Successful localization of this product has required attention to novel technical and human issues.