The Devaluation Effect : Activating a Need Devalues Unrelated Choice Options
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A. Markman | J. Bettman | P. Gollwitzer | Amitava Chattopadhyay | C. M. Brendl | J. Vosgerau | C. Messner | J. Irwin | Hunt | D. Chung | C. Brendl | Ryan Gossen | Billy Dilly | Mareike Messner | M. Heller | Itamar Simonson