Multi-Agent Negotiation in B2C E-Commerce Based on Data Mining Methods

The Multi agent system MAS model has been extensively used in the different tasks of e-commerce like customer relation management CRM, negotiation and brokering. For the success of CRM, it is important to target the most profitable customers of a company. This paper presents a multi-attribute negotiation approach for negotiation between buyer and seller agents. The communication model and the algorithms for various actions involved in the negotiation process is described. The paper also proposes a multi-attribute based utility model, based on price, response-time, and quality. In support of this approach, a prototype system providing negotiation between buyer agents and seller agents is presented.

[1]  Sang Chan Park,et al.  Customer's time-variant purchase behavior and corresponding marketing strategies: an online retailer's case , 2002 .

[2]  Stephen Hailes,et al.  Supporting trust in virtual communities , 2000, Proceedings of the 33rd Annual Hawaii International Conference on System Sciences.

[3]  John C. Haughey.  The Loyalty Effect , 1997, Business Ethics Quarterly.

[4]  Yoav Shoham.  Agent-Oriented Programming , 1993, Artif. Intell..

[5]  Christos Faloutsos,et al.  NetCube: Fast, Approximate Database Queries Using Bayesian Networks , 2009 .

[6]  Sang-Chan Park,et al.  Intelligent profitable customers segmentation system based on business intelligence tools , 2005, Expert Syst. Appl..

[7]  Ali A. Ghorbani,et al.  Reputation Formalization for an Information–Sharing Multi–Agent System , 2002, Comput. Intell..

[8]  Juan Ares Casal,et al.  Knowledge Management Tools and Their Desirable Characteristics , 2009, Encyclopedia of Artificial Intelligence.

[9]  Hsien-Jung Wu,et al.  An agent-based CRM model for multiple projects management , 2005, Proceedings. 2005 IEEE International Engineering Management Conference, 2005..

[10]  Amitabha Das,et al.  An agent system architecture for e-commerce , 2001, 12th International Workshop on Database and Expert Systems Applications.

[11]  Jordi Sabater-Mir,et al.  Review on Computational Trust and Reputation Models , 2005, Artificial Intelligence Review.

[12]  Alexandre Gachet,et al.  The Virtual Twin: A Socialization Agent for Peer-to-Peer Networks , 2005, Int. J. Intell. Inf. Technol..

[13]  Rino Falcone,et al.  Principles of trust for MAS: cognitive anatomy, social importance, and quantification , 1998, Proceedings International Conference on Multi Agent Systems (Cat. No.98EX160).

[14]  Catholijn M. Jonker,et al.  An agent architecture for multi-attribute negotiation using incomplete preference information , 2007, Autonomous Agents and Multi-Agent Systems.

[15]  Sang-Yong Han,et al.  Agent-based e-marketplace system for more fair and efficient transaction , 2003, Decis. Support Syst..

[16]  Chi-Bin Cheng,et al.  Bargaining strategy formulation with CRM for an e-commerce agent , 2007, Electron. Commer. Res. Appl..

[17]  Robert H. Guttman,et al.  Cooperative vs. Competitive Multi-Agent Negotiations in Retail Electronic Commerce , 1998, CIA.

[18]  Ravi Bhushan Mishra,et al.  Multiagent Paradigm for the Agent Selection and Negotiation in a B2C Process , 2009, Int. J. Intell. Inf. Technol..

[19]  Zhibin Xu,et al.  Factors which affect the dynamics of privately-owned Chinese firms: an interdisciplinary empirical evaluation , 2007 .

[20]  Runjie Zhang,et al.  A Multi-Agent System for E-Business Processes Monitoring in a Web-Based Environment , 2004, ICEB.

[21]  Behrouz H. Far,et al.  Uncertainty Management Framework for Multi-Agent System , 2003 .

[22]  B. Esfandiari,et al.  On How Agents Make Friends: Mechanisms for Trust Acquisition , 2000 .

[23]  R. Winer.  Customer Relationship Management: A Framework, Research Directions, and the Future , 2001 .

[24]  Michael E. Bratman,et al.  What is intention , 1987 .

[25]  Tuomas Sandholm,et al.  Distributed rational decision making , 1999 .

[26]  Sarit Kraus,et al.  Reaching Agreements Through Argumentation: A Logical Model and Implementation , 1998, Artif. Intell..

[27]  Tiffany Ya Tang,et al.  I-TRUST: investigating trust between users and agents in a multi-agent portfolio management system , 2003, Electron. Commer. Res. Appl..

[28]  Sungchul Hong,et al.  Modeling Agent Auctions in a Supply Chain Environment , 2007, Int. J. Intell. Inf. Technol..

[29]  Alejandro Pazos Sierra,et al.  Encyclopedia of Artificial Intelligence , 2008 .

[30]  Nicholas R. Jennings,et al.  Optimal agendas for multi-issue negotiation , 2003, AAMAS '03.

[31]  Nicholas R. Jennings,et al.  Using similarity criteria to make issue trade-offs in automated negotiations , 2002, Artif. Intell..

[32]  Ana Carolina Salgado,et al.  Retrieving Specific Domain Information from the Web Through Ontologies , 2006, Int. J. Intell. Inf. Technol..

[33]  Nicholas R. Jennings,et al.  Formalizing Collaborative Decision-making and Practical Reasoning in Multi-agent Systems , 2002, J. Log. Comput..

[34]  Kwang Mong Sim,et al.  A brokering protocol for agent-based e-commerce , 2000, IEEE Trans. Syst. Man Cybern. Part C.

[35]  V. Sugumaran.  The Inaugural Issue of the International Journal of Intelligent Information Technologies , 2005 .

[36]  Ankush Mittal,et al.  Bayesian Network Technologies: Applications and Graphical Models , 2007 .