A hybrid bipartite graph based recommendation algorithm for mobile games

With the rapid development of the mobile games, mobile game recommendation has become a core technique to mobile game marketplaces. This paper proposes a bipartite graph based recommendation algorithm PKBBR (Prior Knowledge Based for Bipartite Graph Rank). We model the user's interest in mobile game based on bipartite graph structure and use the users' mobile game behavior to describe the edge weights of the graph, then incorporate users' prior knowledge into the projection procedure of the bipartite graph to enrich the information among the nodes. Because the popular games have a great influence on mobile game marketplace, we design a hybrid recommendation algorithm to incorporate popularity recommendation based on users' behaviors. The experiment results show that this hybrid method could achieve a better performance than other approaches.

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