The Cost‐Benefit Transfer Model: An Adaptation from Medicine

How does transfer work? When is transfer likely to come about, and when is it likely to fail? Several theorists view transfer as a complex process involving the interaction of multiple variables. The cost-benefit transfer model which we introduce in this article is in keeping with the trend to consider transfer a complex process accounting for a performer's perceptions. The model considers a performer's perception of need, sensibility, and effort to determine the likelihood of putting to use an idea learned in training. In contrast to existing models, the cost-benefit transfer model focuses on the perception of the performer and broadens the definition of the notion of use. The model predicts use through an elegant mathematical formula—specifically, the product of need and sensibility divided by effort. In support of this model, we cite case evidence of academic physicians who used what they learned from a yearlong training program.