A Case Study in the Evaluation of Management Education

Education is normally regarded as purposive. Certainly this is the case with management education. This being the case, it is important to ask whether or to what extent these purposes are achieved. In this paper some of the various reasons for making evaluations of management education programmes are considered, as are some of the methods of making such evaluations. It will be argued that the appropriateness of the method employed depends on one’s reasons for wishing to evaluate a programme, as well, as the political and economic constraints that will inevitably operate in any given situation. One method of dealing with a particular set of circumstances where speed and cheapness were desirable is described to illustrate the points made. Why Evaluate?