BUILDING IT CHANGE-READINESS CAPABILITIES IN THE MOBILE SERVICE DELIVERY: A CASE STUDY IN THE EXHIBITION INDUSTRY

The mobile technology is applied in more and more aspects in our life. It is used not only in communication, but also business activities. As the great progress of wireless transmission, commercial information can be delivered to one’s handheld devices immediately, no matter where he or she is. Many companies attempt to introduce such convenient technology as their new strategy to perform their real-time services. Individual-oriented information delivery is also a beneficial function for these companies. This research will examine the organization star-model to find out the critical factors how an organization successfully adopts mobile technology. In-depth interviews will be provided for validation.

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