Wireless Advertising

Wireless advertising is becoming a hot topic due to the fast development of wireless networking and technology and significant increase of mobile device users. Recently, eTForecasts and Global Mobile quoted that in year 2000 Mobile voice use, which has 468 million users, is surpassing 365 million wired Internet users. This makes wireless advertising a new and hot marketing channel to reach the potential customers for marketing. Company research like Windwire and SkyGo indicate that permission-based alerts delivered to wireless phones capture consumer attention, drive action and build brand awareness. This paper provides a tutorial of wireless advertising by discussing the different perspectives of wireless advertising, including its needs, characteristics, presentation formats, business issues and technical problems. Moreover, it presents an overview of the existing business models, vendors and their products in wireless advertising. In addition, the paper reports our survey results about the perspective users’ view on wireless advertising. Finally, the remarks of future challenges and solution are given.