Computational Television Advertising
暂无分享,去创建一个
Simon Urbanek | Sumit Chopra | David Applegate | Suhrid Balakrishnan | S. Chopra | Suhrid Balakrishnan | David Applegate | Simon Urbanek
[1] D. Gensch,et al. Models of Competitive Television Ratings , 1980 .
[2] Samir Khuller,et al. The Budgeted Maximum Coverage Problem , 1999, Inf. Process. Lett..
[3] A. E. Hoerl,et al. Ridge regression: biased estimation for nonorthogonal problems , 2000 .
[4] Gerard J. Tellis,et al. Modeling the Microeffects of Television Advertising: Which Ad Works, When, Where, for How Long, and Why? , 2006 .
[5] R. Hyndman,et al. Rating forecasts for television programs , 2005 .
[6] Kaustuv,et al. Do Viewers Care? Understanding the impact of ad creatives on TV viewing behavior , 2009 .
[7] Yannet Interian,et al. Ad quality on TV: predicting television audience retention , 2009, KDD Workshop on Data Mining and Audience Intelligence for Advertising.