Book Review: Storytelling in Business: The Authentic and Fluent Organization

Machiavelli (trans. 1950) asserted that leaders ‘‘make the best of circumstances in their actions, and, although constrained by necessity to a certain course, make it appear as if done from their own liberality’’ (p. 243). This may not be the first published recognition that stories can be useful to managers, but the advice continues to resonate. Some 500 years later, Gabriel (1988) reconstructed Machiavelli’s advice this way: