Methods and approaches Qualitative study of the media use habits and environmental awareness of six Finnish families (media diaries and theme interviews) Extensive literature study for evaluating qualitatively the environmental impacts of different media distribution channels. Media platforms included in the study are printed media and digital media used via television, laptop, smart phone and tablet. A four-part framework that covers the life cycle of media products (see figure above) Stories based on the media use data and user profiles, and a video to enhance communication Collaboration and workshops with the stakeholders for data gathering, dissemination and co-development We wanted to find answers to these questions: What kinds of methods and approaches can be used for assessing the environmental impacts of digital service use? What kind of information is available for making environmentally aware decisions related to media consumption? What are the most significant actions a consumer can take in order to decrease the environmental load of his/her media use, and how to effectively communicate that?