Definition of a “Sport-Health” Semantic Space

Product success depends on its capacity to meet users? expectations. Human Centred Design approach helps to reach this success by focussing on users? needs in the design process. These needs are as well functional as hedonic. Designing products requires then to design hedonic properties affecting users' perception. For sport products, people wants to improve their performances while maintaining their health. Sport products are then considered not only ?sporty? but also ?healthy?. Thus, integrating both health and sport expectations into the design process are necessary. Last decades, Affective Engineering was developed to integrate perception into the design process. Applying this approach for sport products may allow defining and mixing sport and health perceptual characteristics all along the design process. However, defining these characterisitics into requirements implies to translate them into semantic terms. If we observe semantic descriptors for sport products and for health products, they seem opposite. In this paper, we aim defining a semantic space representative and respectful of both domains, sport and health, while they oppose.