Targeted knowledge: interaction and rich user experience towards a scholarly communication that "lets"

All living systems share many properties including hardly predictable behaviours, due to the differences between individuals and the chaos in natural environments. The reductionist approach to the interpretation of these phenomena suffers from the oversimplification of the factors involved in the quest of universal “scientific” explanations. The validation of scientific paradigms is based on the consensus of leading groups that decide what is true and what is not. That means that all events - not only conflicting opinions but also conflicting raw data - not fitting with the scientific official truth were never published, and that supported indirectly the correctness of the experts’ choice. With the advent of Web 2.0 and the freedom of publishing, the number of these not fitting events has dramatically increased. Yesterday, data were supplied to the reader with the interpretation. Now the reader has to afford in each field a huge amount of data and opinions. Extracting from the garbage the information you need requires a strategy. Strategy is a science by itself. In the specific case of knowledge the first step is to define knowledge. The aim of life sciences, medicine, social sciences is to modify the reality when it is no longer sustainable, whatever it could mean in every single situation. I have to know how my system works to

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