The Study about Improvement of Assessment Method of Socially Responsible Investment in the Security Market

CSR (Corporate Social Responsibility) has become a major concern of global Social Responsibility institutions and all walks of life. Enterprises should balance society and environment profit while pursuing economic profit. Meanwhile, SRI (Socially Responsible Investment) has become an emerging mode of investment. Investors started to take environmental protection, corporate governance, and social responsibility performance as the criteria to select investment targets. Therefore, there are many assessment methods to provide a guide for the SRI investors. However, some critics pointed out that SRI cannot get more investment return compared with other investment strategy. This paper will analyze the assessment methods of current SRI, and point out their shortcomings and promotes an assessment method combining with the latest theory of CSR so that the assessment method of SRI can keep abreast of the development of CSR theory and SRI can get more investment return. At last, the new assessment method is applied in practice by case study.

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