Generating a content processing method and apparatus in a social networking system user

The present invention discloses a method and apparatus for processing user-generated content in a social networking system (UGC) a. The method comprising: receiving social networking system login request to establish a user's calendar, create calendar entries; social networking system to find the content of the calendar entries matching the UGC, display the found the UGC; detecting the user is logged UGC display selection instruction, the UGC will be selected by the user is associated with a calendar entry; display calendar entries social networking system displays information for the UGC associated with the calendar entry. The device corresponds comprising: creating a calendar module, the UGC searching module, an association module, and a calendar display module. With the present invention, it can reduce the number of man-machine interaction when a plurality of users view the UGC, saving resources of the Internet side of the machine.