Toward Modeling the Effects of Cultural Dimension on ICT Acceptance in Indonesia

Abstract The model of Information and Communication Technology (ICT) acceptance in developing countries is likely different from developed countries especially in terms of cultural dimensions. In this study we evaluate whether cultural dimensions have an effect on the ICT acceptance. We adopted Hofstede s cultural dimension (PDI, IDV, MAS, UAI, LTO) as influence factors to Perceive of Usefulness, Perceive Ease of Use and Social Influence which has been known as the construct of the Unified Theory of Technology Acceptance and Use of Technology (UTAUT) model. Research conducted on 302 respondents from the academic world in various cities in Indonesia. The questionnaire used in this study was developed based on previous studies that have proven validity. A two step modeling approach including confirmatory factor analysis and structural equation modeling were performed to assess the measurement model fit and causal relationships between constructs. The structural model was tested using SmartPLS. The findings indicate PDI and UAI have significant (p=0.01) effect on PEOU, while LTO has significant (p=0.01) effect on PU, and SI significantly (p=0.01) influenced by PDI only. Thus to ensure the successful acceptance of ICT in Indonesia, still needed orders from superiors and supportive environment or peers.