The influence of demographic factors on consumer attitudes and intentions to use RFID technologies in the US hotel industry

Purpose – The purpose of this paper is to explore the influence of demographic factors (age, gender, education, income) on consumer attitudes and their intentions to use radio frequency identification (RFID) in the hotel industry.Design/methodology/approach – Quantitative research methodology was used in this study. The methods used for this study are both descriptive and causal modeling tests. This research study used web‐survey method for collecting and analyzing data. The measurement model was assessed using confirmatory factor analysis using the maximum likelihood method and structural equation modeling was used to estimate the parameters of the structural model.Findings – The results indicate that there are few differences in consumer attitudes and intentions in terms of the demographic factors. It can be concluded that consumer differences can be associated with consumer attitudes that are determined by age. The results for demographic factors, gender, income, and education levels indicate no differ...

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