Cross-Cultural User-Experience Design

Designers of information visualization and user interfaces must take account of culture in the design of metaphors, mental models, navigation, interaction, and appearance. Culture models define dimensions of difference and similarity among groups of people regarding signs, rituals, heroes/heroines, and values. Examples on the Web reveal these dimensions. Developers will increasingly need to take into account culture and other factors in development to better ensure usability, usefulness, and appeal.