Analyzing the Importance of Marking Links to Special Targets in Mobile Web

Literature points out the importance of indicating when a link opens a different website in a new window, since this is the default behavior that users expect, but this problem has not been specifically studied in mobile devices yet. This paper explains a study that was carried out with 20 different mobile devices and 19 users. We compared the usability of opening links in the same window or in a new one, informing or not informing the user about the target, as well as the convenience of using icons or text to inform about the target of a link. Results show that 95% of the devices used for the experiment had browser multi-window support, and we conclude that mobile users prefer to be previously informed when a link opens in a new window, and that the preferred method for informing them is using an icon instead of a text.

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