Publication of the Association of Management SOCIAL MEDIA USAGE AS A FORMATIVE CONSTRUCT : CONCEPTUALIZATION , VALIDATION AND IMPLICATION

Despite the calls for establishing theory-driven multidimensional formative conceptualization and operationalization of information systems (IS) usage, social media usage is conventionally modeled as a unidimensional reflective construct. Built on the conceptualization of IS usage and perspectives of the formative construction, this study develops an aggregate formative model of social media usage. The model conceptualizes and operationalizes social media usage as a multidimensional formative construct consisting of four behavioral dimensions. The model was validated using a large-scale crosssectional field survey of social networking service users. The model contributes to IS research, and bears practical implications for promoting effective use and overall success of social media.

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