New Service Design for Female-Twenties with Movie Enjoyment

My study is inspired by human centered design (HCD) processing. My main target is aiming at twenties of Japanese female who don’t like to go to movie theater often. In order to make them to be more positive to watch a movie, my design processes are starting from current investigation, user surveys, concept extractions, expanding ideas, mocking up, final products making and user evaluations. Therefore, I made an application (tablet) for this service design. What I concern about is, rather asking people to go to movie theater, I concentrate on information about actors/actresses. In additional from the results of user surveys, we can tell that people don’t go to movie theater alone. In other words that we could use this key point, if we want to ask friends to go watch a movie, we can use the information that I created on my application and make good communication with my friends and share with them. Not only more young generation would like to go watch a movie eagerly, but also, help the movie industry get stronger.