Prospective and challenges of internet banking in Yemen: an analysis of bank websites

The internet offers the banking sector a new channel for delivering services to its customers, and extending its presence beyond the country's borders. Internet Banking (IB) is rapidly growing in Yemen. However, it is generally believed that IB practices are not progressing at the same level. Since there is no previous study on how the banking sector in Yemen utilises internet technology, this study is one of the first academic studies of banks website evaluation in the region. It measures the tendency of banks in Yemen towards IB adoption. Our evaluation considers two parts. The first part discusses the theoretical techniques and models of web evaluation. The second part is reserved for the analytical issues, which analyse the existing websites of banks in Yemen based on those several models' guidelines. This study has classified the web evaluation techniques into three categories: utilisation, interactivity and contents. All these techniques will be used in the evaluation of bank websites in Yemen.

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