Web Content Authorship: Academic Librarians in Web Content Management

An increasing number of libraries and information centers are using content management (CM) applications to develop, redesign, and maintain their websites. the purpose of this research was to provide understanding of attitudes of academic librarians about how their utilization of CM technology influences the information services they provide at the academic library’s website and to examine their perceptions of how using CM affects the creation of the web content. This research applied a qualitative research design (electronic survey and in-depth semi-structured interviews of academic subject librarians) with elements of a quantitative approach. the study discussed the concept of web authorship and supplied fundamentals for future theoretical research about authorship in web content development at academic libraries. the study provided an overview of CM at academic libraries and explored characteristics of dynamic content and semantic web applications at their websites. It discussed librarians’ opinions about issues of migration to the new content management system (CMS), factors affecting its efficient employment, and roles of librarians in web content management. Results of this study will serve to future research on management behavior of academic librarians authoring web content with the help of CM. the findings about the difficulties observed in the use of CMS and solutions, influence of training and learning, importance of cooperation and communication, adjustment of the CMS to the users’ needs, qualifications and skills needed in application of CM, distribution of responsibilities in the use of CMS, features of the CMS, and requirements to its functionality will have implications for academic and other libraries applying CM.