Erstellen des Business Plan Wärmedirektservice für die badenova AG

The business unit Production of Badenova AG, which is responsible for the production of drinking water and distribution of district heating plans to introduce a new contracting service decentralized heating service. FICHTNER CONSULTING & IT (FCIT) in Stuttgart was awarded with a consulting contract, which targeted at the set up of a manual for business planning and the appropriate deduction of the business plan Decentralized Heating Service. FCIT provided skilled consultants who supported Badenova staff in the following areas: market and competition analysis, product/service definition, pricing, critical success factors, personnel planning, analysis of system dynamics, economic appraisal and associated risks and opportunities.The analysis leads to the conclusion that the new service is economical feasible as : the potential is very attractive also due to the legislative and environmental demands; the service is linked with long-term contracts; appropriate personnel and know-how is available; sales and marketing can take advantage of established customer basis.