The impact of storytelling on the consumer brand experience: The case of a firm-originated story

[1]  L. Chernatony.  Creating Powerful Brands , 2010 .

[2]  Melanie C. Green,et al.  This Story Is Not for Everyone: Transportability and Narrative Persuasion , 2010 .

[3]  Adrian. Sargeant,et al.  Charitable organizations' storytelling influence on donors' emotions and intentions , 2010 .

[4]  Arch G. Woodside,et al.  Case Study Research: Theory, Methods, Practice , 2010 .

[5]  Bill Merrilees,et al.  Brand Consumption and Narrative of the Self , 2010 .

[6]  Carol M. Megehee,et al.  Creating visual narrative art for decoding stories that consumers and brands tell , 2010 .

[7]  Sylvia von Wallpach,et al.  Multi-method research on consumer–brand associations: Comparing free associations, storytelling, and collages , 2010 .

[8]  Stephen Brown,et al.  Selling Stories: Harry Potter and the Marketing Plot , 2010 .

[9]  Arch G. Woodside,et al.  Storytelling research of consumers' self-reports of urban tourism experiences in China , 2009 .

[10]  Chingching Chang.  Repetition Variation Strategies for Narrative Advertising , 2009 .

[11]  Sarah J. S. Wilner,et al.  Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities , 2009 .

[12]  Bernd H. Schmitt,et al.  Brand Experience: What is It? How is it Measured? Does it Affect Loyalty? , 2009 .

[13]  Scott W. Kelley,et al.  A STORYTELLING PERSPECTIVE ON ONLINE CUSTOMER REVIEWS REPORTING SERVICE FAILURE AND RECOVERY , 2009 .

[14]  Chingching Chang,et al.  "Being Hooked" By Editorial Content: The Implications for Processing Narrative Advertising , 2009 .

[15]  Lena Mossberg,et al.  Extraordinary Experiences through Storytelling , 2008 .

[16]  Jennifer Edson Escalas,et al.  Tell me a story: Crafting and publishing research in consumer psychology , 2008 .

[17]  Kevin Lane Keller,et al.  Strategic Brand Management: A European Perspective , 2008 .

[18]  Rick W. Busselle,et al.  Fictionality and Perceived Realism in Experiencing Stories: A Model of Narrative Comprehension and Engagement , 2008 .

[19]  Jay Kandampully,et al.  How some service firms have become part of “service excellence” folklore: An exploratory study , 2008 .

[20]  Suresh C. Sood,et al.  When consumers and brands talk: Storytelling theory and research in psychology and marketing , 2008 .

[21]  Jennifer J. Argo,et al.  Fact or Fiction: An Investigation of Empathy Differences in Response to Emotional Melodramatic Entertainment , 2008 .

[22]  Peter Guber.  The four truths of the storyteller. , 2007, Harvard business review.

[23]  E. Gummesson.  Case study research and network theory: birds of a feather , 2007 .

[24]  Larry Percy,et al.  Strategic Brand Management , 2007 .

[25]  Kevin Lane Keller.  Strategic Brand Management , 2007 .

[26]  Kevin Lane Keller,et al.  Linking Brand Equity to Customer Equity , 2006 .

[27]  B. Benjamin.  The case study: storytelling in the industrial age and beyond , 2006 .

[28]  Storytelling and the “information overload” , 2006 .

[29]  J. Simmons.  Guinness and the role of strategic storytelling , 2006 .

[30]  Craig J. Thompson,et al.  Emotional Branding and the Strategic Value of the Doppelgänger Brand Image , 2006 .

[31]  Lena Mossberg,et al.  Storytelling - Marknadsföring i upplevelseindustrin , 2006 .

[32]  Jonathan Littman,et al.  The Ten Faces of Innovation: Strategies for Heightening Creativity , 2006 .

[33]  Stephen Brown,et al.  No Tale, No Sale: A Novel Approach to Marketing Communication , 2005 .

[34]  Christian Budtz,et al.  Storytelling: Branding in Practice , 2005 .

[35]  B. Flyvbjerg.  Five Misunderstandings About Case-Study Research , 2006, 1304.1186.

[36]  Geoff F. Kaufman,et al.  Understanding Media Enjoyment: The Role of Transportation Into Narrative Worlds , 2004 .

[37]  Jean-Noël Kapferer,et al.  The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term , 2004 .

[38]  J. Twitchell.  An English Teacher Looks at Branding , 2004 .

[39]  D. Holt,et al.  Man‐of‐Action Heroes: The Pursuit of Heroic Masculinity in Everyday Consumption , 2004 .

[40]  Jennifer Edson Escalas.  IMAGINE YOURSELF IN THE PRODUCT : Mental Simulation, Narrative Transportation, and Persuasion , 2004 .

[41]  Lars Strannegård,et al.  Silence of the brands , 2004 .

[42]  Jennifer Edson Escalas,et al.  Narrative Word-Of-Mouth Communication: Exploring Memory and Attitude Effects of Consumer Storytelling , 2004 .

[43]  Jennifer Edson Escalas.  Narrative Processing: Building Consumer Connections to Brands , 2004 .

[44]  Leslie de Chernatony,et al.  Creating powerful brands in consumer, service and industrial markets , 2003 .

[45]  B. Kaufman,et al.  Stories that SELL, stories that TELL , 2003 .

[46]  M. Silverstein,et al.  Luxury for the masses. , 2003, Harvard business review.

[47]  D. Holt.  What becomes an icon most? , 2003, Harvard business review.

[48]  Laurence Vincent.  Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Marketing Strategy , 2002 .

[49]  D. Holt.  Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding , 2002 .

[50]  Avi Shankar,et al.  Understanding Consumption: Contributions from a Narrative Perspective , 2001 .

[51]  G. Hopkinson,et al.  "What happened was..." Broadening the Agenda for Storied Research , 2001 .

[52]  L. Wood.  Brands and brand equity: definition and management , 2000 .

[53]  T. Brock,et al.  Journal of Personality and Social Psychology the Role of Transportation in the Persuasiveness of Public Narratives Text Quality Individual Differences and Situational Influences Transportation Scale Items Gender Differences Discriminant Validation: Need for Cognition Effect of Text Manipulation Beli , 2022 .

[54]  Emanuel Rosen,et al.  The Anatomy of Buzz: How to Create Word of Mouth Marketing , 2000 .

[55]  A. Mattila.  The Role of Narratives in the Advertising of Experiential Services , 2000 .

[56]  Charles C. Ragin,et al.  The distinctiveness of case-oriented research. , 1999, Health services research.

[57]  Rolf Jensen.  The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business , 1999 .

[58]  S. Fournier,et al.  Consumers and Their Brands: Developing Relationship Theory in Consumer Research , 1998 .

[59]  E. Arnould,et al.  Narrative analysis of a marketing relationship: The consumer's perspective , 1998 .

[60]  R. Wyer,et al.  The Role of Narratives in Consumer Information Processing , 1998 .

[61]  Dan Padgett,et al.  Communicating Experiences: A Narrative Approach to Creating Service Brand Image , 1997 .

[62]  Kevin Lane Keller.  Strategic Brand Management: Building, Measuring, and Managing Brand Equity , 1997 .

[63]  J. Aaker,et al.  Dimensions of Brand Personality , 1997 .

[64]  G. Hogg,et al.  The glory of stories: Using critical incidents to understand service evaluation in the primary healthcare context , 1996 .

[65]  A. Venkatesh,et al.  Liberatory Postmodernism and the Reenchantment of Consumption , 1995 .

[66]  Tim Lang,et al.  The Unmanageable Consumer: Contemporary Consumption and its Fragmentation , 1995 .

[67]  Susan Spiggle.  Analysis and Interpretation of Qualitative Data in Consumer Research , 1994 .

[68]  N. Denzin,et al.  Handbook of Qualitative Research , 1994 .

[69]  Barbara Stern.  Classical and vignette television advertising dramas: Structural models, formal analysis, and consumer effects. , 1994 .

[70]  D. Fry,et al.  Return of the narrative , 1994 .

[71]  Kevin Lane Keller.  Conceptualizing, Measuring, and Managing Customer-Based Brand Equity , 1993 .

[72]  Mary Jo Bitner,et al.  Servicescapes: The Impact of Physical Surroundings on Customers and Employees: , 1992 .

[73]  M. Patton,et al.  Qualitative evaluation and research methods , 1992 .

[74]  D. Aaker.  Managing brand equity : capitalizing on the value of a brand name , 1992 .

[75]  K. Eisenhardt.  Building theories from case study research , 1989, STUDI ORGANIZZATIVI.