Cybercentrism: the new, virtual management

Examines an emerging need for a new management model based upon evolving technological dynamics within the enterprise. The central question, of whether a new management construct is required to lead industry into the new millennium, is answered with arguments supporting the emergence of a new model. This new model finds support from six highly placed managers who are close to such technological infighting as the bus wars, as well as the costly proprietary resistance of major manufacturing segments to open systems change. These executives affirm the emergence of a new cyber‐management model, tempting the imaginations of those historians who have waited for the next management wave to crest.