论文信息 - Addendum to “Management Science in Marketing: The State of the Art” - 字舞流文

Addendum to “Management Science in Marketing: The State of the Art”

Addendum to Aaker, David A. 1973. Management science in marketing: The state of the art. Interfaces 3 (4, April) 20.

[1] Abraham Charnes,et al. A Goal Programming Model for Media Planning , 1968 .

[2] David A. Aaker,et al. Management Science in Marketing: The State of the Art , 1973 .