Consumers and Ubiquitous Commerce

Overview Over the past decade the rapid proliferation of electronic commerce technologies has fundamentally transformed the way we conduct business. This trend is expected to accelerate in the coming years due to a number of different factors, including the introduction of new mobile and ubiquitous computing technologies; the wider recognition by business of the strategic advantages offered by the implementation of ubiquitous computing and communications infrastructures; the emergence of novel business models which become possible only through this technology; and last but not least the development of new economics that can be used to understand and value ubiquitous commerce activity.