스포츠 공공 빅데이터(Big Data)의 미래 활용가치를 위한 발전방안

From 1990s onward, the level of Korea`s informatization has grown at a remarkable speed to a global level, ranking high in various reports by information agencies assessing the e-government and informatization index. Especially, Seoul Metropolitan Government provides public data of all sectors by launching the “Open Data Plaza(data.seoul.go.kr)” where anyone can download data and use it to create various contents(Kim Soodong, 2009). In the area of sports, there have been many efforts to implement new policies and research projects for practical use of informatization. For example, through the promotion of “cultural informatization” by the Ministry of Culture and Tourism, three-stage establishment of comprehensive cultural information system(2001-2010) was carried out. Also, Korea Sport Science Institute is leading the development of contents for informatization of sports, DB search and cyber fitness management system. However, it has been pointed out that these projects have the limit of producing only short-term results due to its near-sighted focus. This is surfaced in the public data in the fields of sports presented by the aforementioned “Seoul Open Data Plaza” which exhibit several problems. Firstly, the lack of identity in the categorization of data is noticeable. Sports public data is categorized not as a stand-alone category but under the “culture and tourism” group. Searching “sport” at the British public data portal “data.gov.uk” yields about 120 results. Not only are there many results available, but they are also wide-ranged and interesting. Furthermore, at the initial stage of building the DB for the “Seoul Open Data Plaza,” the research of “social big data” was performed using Twitter(www.twitter). The thousands and millions of personal opinions flowing in the social network naturally expose social big data that presents a demand forecast with more perceptive insights than traditional means of surveys. Demand for sports public data could be surveyed again from a point of view strictly concerning sports which has been relatively neglected so far during the existing processes. The web paradigm of the current information society is to create new values through new services for the gen - eral public and business models using public data, and sports public data should also strengthen its role in fulfilling the right of the public to know and in offering a chance to accumulate new intellectual property.