Inferring a trait from a behavior has long-term, highly specific effects.

In 2 experiments, Ss judged whether numerous behaviors implied a target trait (intelligent or friendly) and then, on an ostensibly unrelated questionnaire, evaluated the overall desirability of some behaviors. Repeated behaviors were judged more quickly than new ones, even with 7 days between presentations. In addition, evaluations of previously judged behaviors that had evaluatively mixed implications were dominated by their implications for the practiced trait. This implicit memory effect occurred over a 7-day delay, even when Ss did not recognize that they had previously seen the behavior

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