Facilitation versus Inhibition in the Masked Priming Same–Different Matching Task

In the past years, growing attention has been devoted to the masked priming same–different task introduced by Norris and Kinoshita (2008, Journal of Experimental Psychology: General). However, a number of researchers have raised concerns on the nature of the cognitive processes underlying this task—in particular the suspicion that masked priming effects in this task are mostly inhibitory in nature and may be affected by probe–prime contingency. To examine the pattern of facilitative/inhibitory priming effects in this task, we conducted two experiments with an incremental priming paradigm using four stimulus–onset asynchronies (13, 27, 40, and 53 ms). Experiment 1 was conducted under a predictive-contingency scenario (probe–prime–target; i.e., “same” trials: HOUSE–house–HOUSE vs. house–water–HOUSE; “different” trials: field–house–HOUSE vs. field–water–HOUSE), while Experiment 2 employed a zero-contingency scenario (i.e., “same” trials: HOUSE–house–HOUSE vs. house–water–HOUSE; “different” trials: field–field–HOUSE vs. field–water–HOUSE). Results revealed that, for “same” responses, both facilitation and inhibition increased linearly with prime duration in the two scenarios, whereas the pattern of data varied for “different” responses, as predicted by the Bayesian Reader model.