Governing local supplier opportunism in China: Moderating role of institutional forces

Abstract China provides a vast and prominent manufacturing base, so curtailing its local supplier opportunism represents a primary concern for local and foreign buyers. Drawing on institutional theory, this study examines how regulatory uncertainty and relationship structure moderate the role of contracts and trust in restricting local supplier opportunism in China. An analysis of 293 buyer–supplier dyads in China reveals that contracts are more effective in deterring supplier opportunism when regulatory uncertainty is high. In addition, contracts help curtail opportunism more in domestic, compared with international, buyer–supplier relationships, whereas trust is more effective in restricting supplier opportunism in international relationships than in domestic ones.

[1]  Chee Yew Wong,et al.  The contingency effects of environmental uncertainty on the relationship between supply chain integration and operational performance , 2011 .

[2]  Yadong Luo,et al.  Contract, cooperation, and performance in international joint ventures , 2002 .

[3]  T. Kostova,et al.  Organizational Legitimacy Under Conditions of Complexity: The Case of the Multinational Enterprise , 1999 .

[4]  Mike W. Peng Institutional Transitions and Strategic Choices , 2003 .

[5]  Kevin Zheng Zhou,et al.  Relational ties or customized contracts? An examination of alternative governance choices in China , 2008 .

[6]  Tingting Yan,et al.  Communication Intensity, Goal Congruence, and Uncertainty in Buyer-Supplier New Product Development , 2013 .

[7]  Robert E. Hoskisson,et al.  Strategy in Emerging Economies , 2000 .

[8]  Yadong Luo,et al.  Are joint venture partners more opportunistic in a more volatile environment , 2007 .

[9]  Kyle J. Mayer,et al.  Transaction Cost Economics and the Cognitive Perspective: Investigating the Sources and Governance of Interpretive Uncertainty , 2014 .

[10]  James R. Brown,et al.  Interdependency, Contracting, and Relational Behavior in Marketing Channels: , 1996 .

[11]  X. Koufteros Testing a model of pull production: a paradigm for manufacturing research using structural equation modeling , 1999 .

[12]  Kevin Zheng Zhou,et al.  Governing interfirm knowledge transfer in the Chinese market: The interplay of formal and informal mechanisms , 2012 .

[13]  Heng Liu,et al.  Strategic Flexibility and International Venturing by Emerging Market Firms: The Moderating Effects of Institutional and Relational Factors , 2013 .

[14]  Preet S. Aulakh,et al.  Do country-level institutional frameworks and interfirm governance arrangements substitute or complement in international business relationships? , 2012 .

[15]  David L. Deeds,et al.  An examination of opportunistic action within research alliances: Evidence from the biotechnology industry , 1999 .

[16]  Corey M. Angst,et al.  The impact of culture on the relationship between governance and opportunism in outsourcing relationships , 2015 .

[17]  Jan B. Heide,et al.  Specific Investments in Marketing Relationships: Expropriation and Bonding Effects , 2003 .

[18]  Min Zhang,et al.  The impact of trust and contract on innovation performance: The moderating role of environmental uncertainty , 2011 .

[19]  H. Teo,et al.  The Determinants of Local Suppliers’ Trust Towards Foreign Buyers , 2010 .

[20]  Shaohan Cai,et al.  Implementing supply chain information integration in China: The role of institutional forces and trust⋆ , 2010 .

[21]  S. West,et al.  Multiple Regression: Testing and Interpreting Interactions. , 1994 .

[22]  R. O’Brien,et al.  A Caution Regarding Rules of Thumb for Variance Inflation Factors , 2007 .

[23]  James R. Brown,et al.  Managing Marketing Channel Opportunism: The Efficacy of Alternative Governance Mechanisms , 2000 .

[24]  Stewart R. Miller,et al.  DISTANCE MATTERS : LIABILITY OF FOREIGNESS , INSTITUTIONAL DISTANCE AND OWNERSHIP STRATEGY , 2004 .

[25]  Yadong Luo,et al.  Governing buyer–supplier relationships through transactional and relational mechanisms: Evidence from China , 2009 .

[26]  Stephen J. Carson,et al.  Uncertainty, Opportunism and Governance: The Effects of Volatility and Ambiguity on Formal and Relational Contracting , 2006 .

[27]  Barbara B. Flynn,et al.  The impact of supply chain integration on performance: A contingency and configuration approach , 2010 .

[28]  J. Mentzer,et al.  Does relationship learning lead to relationship value? A cross-national supply chain investigation , 2010 .

[29]  S. Cavusgil,et al.  Curbing Foreign Distributor Opportunism: An Examination of Trust, Contracts, and the Legal Environment in International Channel Relationships , 2004 .

[30]  B. Hamilton,et al.  Correcting for Endogeneity in Strategic Management Research , 2003 .

[31]  E. Anderson Transaction costs as determinants of opportunism in integrated and independent sales forces , 1988 .

[32]  N. Noorderhaven,et al.  When Does Trust Matter to Alliance Performance , 2006 .

[33]  D. North Institutions, Institutional Change and Economic Performance: Economic performance , 1990 .

[34]  K. Zhou,et al.  Exchange hazards, relational reliability, and contracts in China: The contingent role of legal enforceability , 2010 .

[35]  Ian R. Macneil The new social contract: An inquiry into modern contractual relations , 1980 .

[36]  Young K. Ro,et al.  The interaction effect of relational norms and agent cooperativeness on opportunism in buyer–supplier relationships , 2010 .

[37]  John A. Pearce,et al.  Corporate Entrepreneurship and Real Options in Transitional Policy Environments: Theory Development , 2004 .

[38]  Research on value creation of VMI based on competitive advantage in supply chain — With Lenovo as an illustration , 2011, 2011 International Conference on Business Management and Electronic Information.

[39]  Mark S. Granovetter Economic Action and Social Structure: The Problem of Embeddedness , 1985, American Journal of Sociology.

[40]  W. Scott Institutions and Organizations: Ideas and Interests , 2007 .

[41]  Mike W. Peng,et al.  How Network Strategies and Institutional Transitions Evolve in Asia , 2005 .

[42]  John Child,et al.  The performance of cross-border units in China: a test of natural selection, strategic choice and contingency theories , 2003 .

[43]  Cornelia Dröge,et al.  Supply chain variability, organizational structure, and performance: The moderating effect of demand unpredictability , 2008 .

[44]  Fabrice Lumineau,et al.  Revisiting the Interplay between Contractual and Relational Governance: A Qualitative and Meta-Analytic Investigation , 2014 .

[45]  Mike W. Peng,et al.  Managerial Ties and Firm Performance in a Transition Economy: The Nature of a Micro-Macro Link , 2000 .

[46]  Kevin Zheng Zhou,et al.  Are relational ties always good for knowledge acquisition? Buyer–supplier exchanges in China , 2014 .

[47]  Mark C. Suchman Managing Legitimacy: Strategic and Institutional Approaches , 1995 .

[48]  Guido Möllering,et al.  Wary managers: Unfavorable environments, perceived vulnerability, and the development of trust in foreign enterprises in China , 2010 .

[49]  Hau L. Lee Don't tweak your supply chain: Rethink it end to end , 2010 .

[50]  G. Northcraft,et al.  Happy together?. Insights and implications of viewing managed supply chains as a social dilemma , 2007 .

[51]  Fabrice Lumineau,et al.  An empirical investigation of interorganizational opportunism and contracting mechanisms , 2011 .

[52]  I. Geyskens,et al.  The Market Valuation of Outsourcing New Product Development , 2012 .

[53]  P. Ring,et al.  Structuring cooperative relationships between organizations , 1992 .

[54]  Mike W. Peng,et al.  Formal control and social control in domestic and international buyer–supplier relationships , 2010 .

[55]  Richard A. Gooner,et al.  Focal supplier opportunism in supermarket retailer category management , 2007 .

[56]  Sandy D. Jap,et al.  Passive and Active Opportunism in Interorganizational Exchange , 2013 .

[57]  R. Salomon,et al.  Institutional distance and local isomorphism strategy , 2012 .

[58]  Sandy D. Jap,et al.  Safeguarding Interorganizational Performance and Continuity Under Ex Post Opportunism , 2003, Manag. Sci..

[59]  A. Verbeke,et al.  The end of the opportunism vs trust debate: Bounded reliability as a new envelope concept in research on MNE governance , 2009 .

[60]  Jan B. Heide,et al.  Do Norms Matter in Marketing Relationships? , 1992 .

[61]  Tony W. Tong,et al.  Ownership Types and Strategic Groups in an Emerging Economy , 2004 .

[62]  K. Zhou,et al.  How foreign firms curtail local supplier opportunism in China: Detailed contracts, centralized control, and relational governance , 2012 .

[63]  Chenting Su,et al.  Dealing with Institutional Distances in International Marketing Channels: Governance Strategies that Engender Legitimacy and Efficiency , 2012 .

[64]  R. Narasimhan,et al.  Strategic interdependence, governance effectiveness and supplier performance: A dyadic case study investigation and theory development , 2010 .

[65]  Shige Makino,et al.  Does subnational region matter? Foreign affiliate performance in the United states and China , 2010 .

[66]  Jagdish N. Sheth,et al.  Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices , 2011 .

[67]  Thomas H. Lee Transformar a los médicos en líderes , 2010 .

[68]  O. Williamson,et al.  The mechanisms of governance , 1996 .

[69]  Douglass C. North,et al.  Understanding the Process of Economic Change , 1999 .

[70]  M. Ju,et al.  The Boundary Conditions of Export Relational Governance: A “Strategy Tripod” Perspective , 2014 .

[71]  Kevin Zheng Zhou,et al.  The Effects of business and Political Ties on Firm Performance: Evidence from China. , 2011 .

[72]  Witold J. Henisz The Institutional Environment for Multinational Investment , 2000 .

[73]  T. Kostova Transnational Transfer of Strategic Organizational Practices: A Contextual Perspective , 1999 .

[74]  K. Zhou,et al.  Relational mechanisms, formal contracts, and local knowledge acquisition by international subsidiaries , 2009 .

[75]  James E. Henderson,et al.  The Influence of Relational Experience and Contractual Governance on the Negotiation Strategy in Buyer-Supplier Disputes , 2012 .

[76]  S. Hunt,et al.  The Commitment-Trust Theory of Relationship Marketing , 1994 .

[77]  J. Steenkamp,et al.  The Effects of Supplier Fairness on Vulnerable Resellers , 1995 .

[78]  Kent D. Miller Industry and Country Effects on Managers' Perceptions of Environmental Uncertainties , 1993 .

[79]  Timothy M. Devinney,et al.  Understanding Institutional Designs within Marketing Value Systems , 1999 .

[80]  Haiyang Li,et al.  Product Innovation Strategy and the Performance of New Technology Ventures in China , 2001 .

[81]  P. Joskow Contract duration and relationship-specific investments: Empirical evidence from coal markets , 1987 .

[82]  Volker H. Hoffmann,et al.  Effects of regulatory uncertainty on corporate strategy—an analysis of firms’ responses to uncertainty about post-Kyoto policy , 2009 .

[83]  Joseph P. Cannon,et al.  Contracts, norms, and plural form governance , 2000 .

[84]  W. Dugger The Economic Institutions of Capitalism , 1987 .

[85]  Jan B. Heide,et al.  Opportunism in Interfirm Relationships: Forms, Outcomes, and Solutions , 2000 .

[86]  W. C. Benton,et al.  The influence of task- and location-specific complexity on the control and coordination costs in global outsourcing relationships , 2013 .

[87]  Yadong Luo,et al.  Transactional characteristics, institutional environment and joint venture contracts , 2005 .

[88]  G. John An Empirical Investigation of Some Antecedents of Opportunism in a Marketing Channel , 1984 .

[89]  T. Das,et al.  Interpartner Legitimacy in the Alliance Development Process* , 2007 .

[90]  W. Scott,et al.  Institutions and Organizations. , 1995 .

[91]  Todd R. Zenger,et al.  Do Formal Contracts and Relational Governance Function as Substitutes or Complements , 2002 .

[92]  Robert J. Vokurka,et al.  The empirical assessment of construct validity , 1998 .

[93]  Mike W. Peng,et al.  The Growth of the Firm in Planned Economies in Transition: Institutions, Organizations, and Strategic Choice , 1996 .

[94]  B. Nooteboom,et al.  Effects of trust and governance on relational risk. , 1997 .

[95]  John Child,et al.  China's Transition and its Implications for International Business , 2001 .

[96]  A. Zaheer,et al.  Does Trust Matter? Exploring the Effectsof Interorganizational and Interpersonaltrust on Performance , 1998 .