EXAMINING THE INFLUENCE OF INTERACTIVE PERSUASIVE LEARNING AMONG ELDERLY

In this research, we examined how interactive persuasive learning influences elderly. We have identified the relevant constructs and their measurement factors of the interactive persuasive learning that influences the elderly. Structural equation modeling was used to analyze the fit of the hypothesized model. The findings of this study corroborate the indirect effects of interactive persuasive learning influences on learning outcome, which was mediated by cognitive, motivation, experience, and emotional appeal except the direct effect of emotional appeal towards learning outcome. The findings of this study showed emotional appeal does not influence learning outcome on elderly. These findings suggest, emotional appeal of the interactive media would only persuade elderly to use the computer application but no influence would be on their learning outcomes. These findings provide suggestions on how to enhance the effectiveness of learning and ameliorate the implementation of interactive learning amongst instructional designers and software developers. Overall, this study contributed a theoretical model which can help increase the effectiveness of learning in an interactive learning environment.

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