Impact of Physical Proximity and Temporal Proximity on Online Impulse Buying in Online Transactions

Online shopping has become popular worldwide, and online retailers have focused on ways to encourage the impulse buying of customers in an Internet environment. Related studies do not provide conclusions on important website stimuli such as mood-relevant cues. The author first discusses this situation and then classifies these environmental stimuli by using a new criterion. Finally, the author generalizes a hypothesis based on this criterion and explores the influence of physical and temporal proximity stimuli on online impulse buying.

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