Diffusion Theory and Instructional Technology

This paper discusses how the theories of innovation diffusion have been incorporated into the field of instructional technology. The paper begins with a brief description of general diffusion theory that includes mention of the four most commonly discussed diffusion theories. Following the discussion of general diffusion theory, the author describes how general diffusion theories have been used to form diffusion theories specific to the field of instructional technology. The paper states that the two major categories of IT-related diffusion theory are Systemic Change Theories and Product Utilization Theories. Examples of each category are provided. The paper identifies and describes two opposing philosophical views of technology: Determinism and Instrumentalism. The author uses the two philosophies of technology to create two subcategories of IT-related diffusion theory: Developer Based Theories and Adopter Based Theories. Examples of both subcategories are provided.The author contends that Developer aBased Theories are flawed in that they overstate the role of technological superiority in the diffusion process.

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