Apparatus and method for providing media advertisement service using human body telecommunication

An apparatus and a method for providing media advertisement service using a human body communication are provided to maximize advertisement effect by downloading various contents from a medium of advertisement through the human body communication if the user contacts with the advertisement medium. An apparatus for providing a media advertisement service using human body communication comprises a conductive contact part(201) for contact with a human body, a control part(202) configured to detect human body contact of a user with the conductive contact part and acquire contents associated with an advertisement selected by the human body contact of the user, and a human body communication part(203) configured to convert the acquired contents into a signal for human body communication and send the signal to a user terminal via the conductive contact part and a user's body.