Development of “Advanced TFT‐LCD” with good legibility under any ambient light intensity

— A new LCD referred to as an “Advanced TFT-LCD” has been developed. It consists of both transmissive and reflective electrodes in every pixel. Its subjective legibility and characteristics, such as contrast ratio, color gamut, and luminance, have been investigated at several ambient illumination intensities. As a result, it was confirmed that Advanced TFT-LCDs offer better legibility than transmissive LCDs under any ambient illumination intensity.