Founding Marketing Science

By 1978 the shear quantity of high level marketing science research had exceeded the space available in the Marketing Department of Management Science and the Journal of Marketing Research. In addition, JMR was (and is) more oriented to statistical methodology. We envisioned more of an engineering/operations research flavor to any new journal. At one of the TIMS/ ORSA meeting Frank Bass and John Little asked me to chair a committee to look into the feasibility of starting a new marketing journal under TIMS/ORSA sponsorship. I agreed to do so. The other members of the committee were Bob Cooper, Joe Dodson, Irv Gross, John Hauser, Mike Rothkopf, Subrata Sen, and Dick Wittink.