Factors Influencing the Cell Phone Brand Loyalty of Swedish Generation Y.
暂无分享,去创建一个
[1] Kevin Lane Keller. Managing Brands for the Long Run: Brand Reinforcement and Revitalization Strategies , 1999 .
[2] R. Oliver. Whence Consumer Loyalty? , 1999 .
[3] Vittal S. Anantatmula,et al. Evolution of project teams for Generation Y workforce , 2012 .
[4] S. Barnes,et al. Driving consumer acceptance of mobile marketing: a theoretical framework and empirical study , 2005 .
[5] D. Pendergast. Generational Theory and Home Economics: Future Proofing the Profession , 2009 .
[6] Amjad D. Al-Nasser,et al. Evaluating functional relationship between image, customer satisfaction and customer loyalty using general maximum entropy , 2000 .
[7] James A. Narus,et al. A Model of Distributor Firm and Manufacturer Firm Working Partnerships , 1990 .
[8] Bernd H. Schmitt,et al. Brand Experience: What is It? How is it Measured? Does it Affect Loyalty? , 2009 .
[9] J. Frow. Signature and brand , 2002 .
[10] Michel Syrett,et al. Advertising and millennials , 2004 .
[11] Allan L. Baldinger,et al. Brand loyalty: the link between attitude and behavior , 1996 .
[12] Ching-Fu Chen,et al. Brand equity, relationship quality, relationship value, and customer loyalty: Evidence from the telecommunications services , 2011 .
[13] Gilbert A. Churchill,et al. An Investigation into the Determinants of Customer Satisfaction , 1982 .
[14] Violet Lazarevic. Encouraging brand loyalty in fickle generation Y consumers , 2012 .
[15] Kevin Lane Keller. Building customer-based brand equity : a blueprint for creating strong brands , 2001 .
[16] L. Feick,et al. The impact of switching costs on the customer satisfaction‐loyalty link: mobile phone service in France , 2001 .
[17] I. Phau,et al. Young consumers' evaluations of diffusion brands , 2009 .
[18] A. Bryman,et al. Business Research Methods , 2004 .
[19] Wolfgang Grassl,et al. The Reality of Brands: Towards an Ontology of Marketing , 1998 .
[20] Yuping Liu. The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty , 2007 .
[21] Hong-Youl Ha,et al. Role of customer orientation in an integrative model of brand loyalty in services , 2010 .
[22] S. Rundle-Thiele,et al. A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets , 2001 .
[23] A. Kumar,et al. Age differences in mobile service perceptions: comparison of Generation Y and baby boomers , 2008 .
[24] Douglas B. Holt,et al. How Brands Become Icons: The Principles of Cultural Branding , 2004 .
[25] Alan J. Bush,et al. Sports Celebrity Influence On The Behavioral Intentions Of Generation Y , 2004, Journal of Advertising Research.
[26] G. Özer,et al. Customer loyalty and the effect of switching costs as a moderator variable A case in the Turkish mobile phone market , 2005 .
[27] S. Kabiraj,et al. Development of a conceptual framework for brand loyalty: A Euro-Mediterranean perspective , 2011 .
[28] Son K. Lam,et al. Resistance to Brand Switching when a Radically New Brand is Introduced: A Social Identity Theory Perspective , 2010 .
[29] Frederic T. Chong,et al. Smartphone Evolution and Reuse: Establishing a More Sustainable Model , 2010, 2010 39th International Conference on Parallel Processing Workshops.
[30] D. Aaker. Managing brand equity : capitalizing on the value of a brand name , 1992 .
[31] C. Ferle,et al. Determinants for materialism among adolescents in Singapore , 2008 .
[32] V. Zeithaml,et al. Price and brand name as indicators of quality dimensions for consumer durables , 2000 .
[33] Increasing brand loyalty of generation Y for future marketers , 2008 .
[34] Alan Dick,et al. Customer loyalty: Toward an integrated conceptual framework , 1994 .
[35] Ulrich Beck,et al. The Brave New World of Work , 2000 .
[36] Graham Saxton. Collections of cool , 2005 .
[37] Joyce M. Wolburg,et al. A Psychographic Analysis of Generation Y College Students , 2001, Journal of Advertising Research.
[38] P. Willis. Common Culture: Symbolic Work At Play In The Everyday Cultures Of The Young , 1990 .
[39] Diana L. Haytko,et al. What drives college-age Generation Y consumers? , 2009 .
[40] Paurav Shukla. Effect of product usage, satisfaction and involvement on brand switching behaviour , 2004 .
[41] M. Patton,et al. Enhancing the quality and credibility of qualitative analysis. , 1999, Health services research.