The effects of order and direction on multiple brand extensions

[1]  David A. Aaker,et al.  The Effects of Sequential Introduction of Brand Extensions , 1992 .

[2]  Sandra J. Milberg,et al.  Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency , 1991 .

[3]  David M. Boush,et al.  A Process-Tracing Study of Brand Extension Evaluation , 1991 .

[4]  Reid Hastie,et al.  Creating complex social conjunction categories from simple categories , 1990 .

[5]  Kevin Lane Keller,et al.  Consumer Evaluations of Brand Extensions , 1990 .

[6]  G. Lakoff Women, fire, and dangerous things : what categories reveal about the mind , 1988, Dialogue.

[7]  Calvin P. Duncan,et al.  Consumer Evaluation of Franchise Extension Products: a Categorization Processing Perspective , 1990 .

[8]  Deborah J. MacInnis,et al.  Product Category Perceptions, Elaborative Processing and Brand Name Extension Strategies , 1990 .

[9]  S. Bridges,et al.  A schema unification model of brand extensions , 1990 .

[10]  D L Medin,et al.  Concepts and conceptual structure. , 1989, The American psychologist.

[11]  Douglas L. Medin,et al.  Category cohesiveness, theories, and cognitive archeology. , 1987 .

[12]  G. Lakoff Cognitive models and prototype theory. , 1987 .

[13]  Bernard J. Jaworski,et al.  Strategic Brand Concept-Image Management , 1986 .

[14]  D. Medin,et al.  The role of theories in conceptual coherence. , 1985, Psychological review.

[15]  Michael D. Johnson Consumer Choice Strategies for Comparing Noncomparable Alternatives , 1984 .

[16]  Lance J. Rips,et al.  Structure and process in semantic memory: A featural model for semantic decisions. , 1974 .

[17]  Lance J. Rips,et al.  Semantic distance and the verification of semantic relations , 1973 .

[18]  J. O. Urmson,et al.  The Meaning of a Word , 1970 .

[19]  Paul E. Green,et al.  Multidimensional Scaling: An Introduction and Comparison of Nonmetric Unfolding Techniques , 1969 .

[20]  C. Coombs A theory of data. , 1965, Psychological review.