Multichannel Transmission of Nonverbal Behavior and the Perception of Powerful Men: The Presidential Debates of 1976

This chapter is concerned with the role of nonverbal behavior in the self-presentation of men of known and established social power. It is focused on nonverbal behaviors emitted in a very specific and relatively unique situation, namely the presidential debates. These debates provide a national audience the opportunity to contrast and compare the stress-handling capabilities of two persons, each of whom seeks to convince the audience that the nation would prosper more in his or her competent and trustworthy hands than it would in those of the opponent.

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