1 Introduction.- 2 Bayesian Decision Theory.- 3 Behavioral and Control Theory of the Firm.- 4 Bayesian Analysis and Duopoly Theory.- 5 Multiperiod Decision Models with Alternating Choice as a Solution to the Duopoly Problem.- 6 Cooperation and Learning in a Duopoly Context.- 7 Interfirm Learning and the Kinked Demand Curve.- 8 Sequential Strategies in Dual Control Problems.- 9 Adaptive Utility.- 10 Some Examples of Adaptive Utility.- 11 Sequential Investment Decisions.- 12 Capital Allocation within Firms.- 13 Rational Expectations.- 14 Epilogue.- References.- Author Index.