论文信息 - Web usage mining for Web site evaluation

Web usage mining for Web site evaluation

T he Web has become a borderless marketplace for purchasing and exchanging goods and services. While Web users search for, inspect and occasionally purchase products and services on the Web, companies compete bitterly for each potential customer. The key to winning this competitive race is knowledge about the needs of potential customers and the ability to establish personalized services that satisfy these needs. Making a site better fit its users.

Myra Spiliopoulou | M. Spiliopoulou

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